Gold Keyword

As writers there are certain stylistic concerns about words. These concerns range from the exact word used, to the placement of the words in the sentence. It is a dance with language and the result is a masterpiece. So, when someone comes along and asks you to write copy for their web site, it sounds like an intriguing new tune that may well be worth a twirl or two. It sure seems like an easy way to make a few bucks.

Then the other shoe drops, and walking on the Internet highway is suddenly full of peril. The conversation may begin with a simple question, “Can you write that for SEO purposes, and make sure there is keyword saturation?” Not thinking much of it a quick reply of, “Sure,” and it is off to the races we go.

Keyword saturation is when a client expects you to write copy with certain words and phrases mentioned as many times as possible. At first this request seems rather benign, until you begin to try and find 50 ways to talk about “purple monkey juice” in an article that is only suppose to be 400 words long. Simply put, that equates to just at 12.5% of your article content repeating those three words, “purple monkey juice.”

In all fairness there really is a need for keyword saturation in web copy; however, there are some clients that really don’t understand that it is more about rich descriptive writing, than the number of times that a word appears in the text.

Writing for the web really is a matter of making sure that your audience understands your point, not how many times you can say it. If you are writing about a particular subject the keyword saturation should happen as naturally as the rest of the article or sales copy. There are three things to keep in mind about getting the right number of keywords for online writing:

Replacing some of the pronouns with the keywords that are requested is an easy way to create a keyword rich article without sacrificing the voice of the article.
Capturing keywords in attention grabbing headlines and using any sub-headlines to reel in some more keyword real estate on the page.
Twisting sentences to wring out a few more keywords, saturating your article with just the right sprinkling of words in just the right creative form.

Here we are at the end and now it is time to evaluate what has been learned. There are hidden secrets in this article that I am about to reveal.

Keyword – appears in this article a total of 10 times, or 2.3%.

Saturation – appears in this article a total of 6 times, or 1.3%.

Word – appears in this article a total of 8 times, or 1.8%.

Here is the real secret about keyword saturation…are you ready?

Different forms of a word can be used and still increase the value of that word in the text. For example the term saturation and saturated, using both forms actually increase the chances of an article being found simply because of the different ways that people search online.

For a moment, imagine sitting in front of a computer, with a browser window open to a favorite search engine window. Now, entering search terms may seem like a rather routine task yet it is one that can be performed ten different ways if you had eight people searching!

“keyword saturation”

“article writing for SEO”

“keyword rich content”

“web copy that is keyword saturated”

This is just a few of the ways that can be used to search for the same information. The list goes on and on, which means the trick to a really well written, keyword saturated article is not in how many times a certain phrase appears, but rather how many different ways can you say the same thing!

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A keyword, as the word implies, can be a users key to your website. Or to your competitors website, if you employ the wrong tactics in keyword research

Choosing the keywords for your website content is definitely a simple process, but it can make or break your online business. Thats why you need to be careful with your keyword research, because its the starting point and the central figure in the process of any search engine optimization.

When users want to purchase something online, they go through three major steps: they browse through the Internet first, and then compare different product brands before finally buying them.

With each step, users type different keywords in the search box. I will group these keywords into three, corresponding to each of the research phases:

1. Keywords for browsing.

People often use general keywords to research about a broad topic. A user who is interested to buy second-hand cars, for example, might use the keyword used cars during his first phase of research in the Internet.

Users who type keywords for browsing are only looking for information, and nothing more. Keywords for browsing are very broad in topic and they have high search volume, so getting listed on the first page of the search results is very difficult.

2. Keywords for comparing

Since users now have the knowledge of the product that they want to buy, they usually type more specific keywords. Users are more likely to type keywords such as cheap used cars, or Ford used cars, or Honda used cars in order to narrow down their search about used cars.

In the comparison phase, there is now a possibility that a user will buy a product but he is still considering which among the different brands can meet his needs.

Comparison keywords are the best keywords that you can target for an SEO campaign. They have lower search volumes than general keywords, but they are more likely to lead to sales. Search results with comparison keywords can differentiate your product from thousands and even millions of competitors out there.

3. Keywords for buying.

At this point, the user has an idea about the specifications of the product that he is about to purchase. What he needs to look for is the website that gives the best offer. Specific keywords can go like this used car Ford GT 2000 or Toyota Vios 8A-FE cheap.

Some users who already have ample knowledge about the products that they want to purchase can just go ahead and type these specific keywords without having to go through the first two phases of Internet research.

People who use multiple-word keywords are usually in their comparing or buying phase, which means that you’d better be good at making multiple-word keywords that target the specific group of people who are possibly interested in buying your product.

Keyword suggestion tools like Overture and Wordtracker can help you choose the right keywords for your website. They provide data for the keyword search volume made in a particular period of time. However, its still important that you know how web surfers use keywords to meet their day-to-day needs.

By following these simple keyword essentials, there is a high possibility that your entire search engine optimization process will become a success. Yes, keyword research is just the first step in increasing traffic to your website. So you’d better make one good leap at it in order to top the search engine results and increase the volume of your product sales.

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As a business owner or entrepreneur, you have likely learned the importance of developing a strategic marketing plan. However, do you have a Strategic SEO Plan? This is critical to your online success!

Creating a Strategic SEO Plan is not difficult, but it will require some time on your part! However, the time you put into your Strategic SEO Plan will substantially benefit your business.

The Secret to a Successful Strategic SEO Plan

Setting goals is the secret to creating an effective Strategic SEO Plan. Establishing “absolute” goals is critical to your success. Once you learn the basic processes for SEO, you will be able to set these goals.

Tips for Setting Goals

• Be as detailed as possible with your goals by including a date that a specific task should be completed.

• Be realistic with your goal dates. Be sure to allow enough time to get the task complete, but do not allow too much time, as well.

• Keep on track and update your goals, as needed.

• Determine what you want to achieve by completing a SEO program.

Setting goals is the first step to creating a successful and powerful SEO campaign. Without goals, it is literally impossible to build a successful and effective SEO campaign.

How is your Competition Marketing?

Conducting a website and competitors analysis is a critical step in your SEO Strategic Plan. In order to determine what you need to do for a successful SEO campaign, you must first know where you and your competitor’s stand in the realm of current SEO techniques. Conduct a thorough search on what your competitor’s are doing. Are they successful in their SEO campaign or could they improve in certain areas? How about your website? What is working and what is not?

Establishing a SEO Budget

This is an essential step and must be determined before you begin your SEO Strategic Plan. You must determine how much you can spend in order to determine if you will be able to complete an aggressive SEO campaign or whether you need to modify your plan. Here are just a few of the fees you may incur:

• Niche Directory Submissions

• Search Engine Friendly Submissions

• Search Engine Submissions

• RSS Feed Directory Submissions

• Competition/Keyword Analysis

• Newsletter Template Branded

• Social Bookmarking Setup Fees

• Social Networking Setup Fees

• Article Marketing

• Blogging

• Press Releases

• Newsletters

• Web Content

• SEO Consulting Fees

• Web Design and Development

• Web Analytics

• Link Building

• Traffic Ranking

• Conversion Analysis

Now it’s Time to Prioritize

While you may have every intention of moving forward with an aggressive SEO campaign, your budget may be saying otherwise. If you do not stick with your budget, serious problems can arise. It is imperative that you determine how much you can spend and then plan your SEO campaign accordingly. You may have to eliminate some of the steps. Knowing this in advance will ensure a successful campaign.

Moving forward without paying attention to your budget could literally stop your SEO campaign literally “in its tracks”! This is because you will have spent all your money in the beginning stages of your SEO campaign, and then will have to quit cold turkey when the money has all run out. If you plan accordingly, you will be able to select the most important SEO techniques first, and then move on to others, as the money is available.

You must prioritize in order to make the right decisions on which steps to eliminate or postpone and which ones must be implemented. Some of the tasks that must be implemented are:

• Keyword Research

• Content Development

• Website Revisions/Updates

Remember, if you do make changes due to your budget, you must go back to your goals and adjust them accordingly, as well.

Creating a SEO Strategic Plan Project Schedule

It is important to create a schedule for your plan. This will ensure your SEO project moves forward without serious delays. Once you have made the adjustments to your goals due to the budget process, you can utilize this goal list to help you with your schedule.

Without a schedule, you will likely spend more time than you expected on a task, which can cost you more money in the long run.

A Final Note about the Strategic SEO Plan

It is important that you develop your plan and implement it in a specific order. All business processes require planning, initiation, and implementation. A plan must be developed to define the goal and complete the task. HOWEVER, it is important to understand that in order to have a successful SEO campaign; these tasks are not one time tasks. They must be implemented over and over again to produce positive results!

While this is an important plan, it is equally vital that you recognize you can and should make changes in your plan. It is a work in process that must be updated continually, in order to create success!

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Some sites do it, others don’t. Some online newspapers have the heading wrapped-up in the url, others just use numbers or a meaningless Url.

Maybe that today this leads to a very small advantage of the rich keyword Url over the normal URL, but it certainly will not be for long. And the main reason is … that it is against the rules.

What rule, you might ask. Well the rule of being client-focused. This is a generally accepted rule that any business should pursue, So why should Google and the likes behave differently?

When a search-engine (SE) is indexing a website, than the efficient approach for the SE is that the urls are keyword rich. In this way the SE’s job requires a minimum of indexing and analysis effort. Part of this is to check whether the keyword rich url matches with the content, but let’s leave that aside.

Less efficient and thus more time consuming is when the URls’ are not keywords rich. The site owner may (freely) change the content of the url and that of the page according to his preferences and is not bothered whether this would harm him in SE rankings. This approach would really be client-friendly. Unlike the previous approach, the SE is not imposing its power onto the site in setting url-rules and other requirements. The site should only be optimized for page-content and the structure is up to the owner.

Client-orientation is a stage that comes after the stage of organizational efficiency. And that is a where the large SE will head to.

In the end a URL is part of the client’s system and the SE should just accept that, rather than imposing rules that will change anyhow. (The only exception is of course for the name of the company, or the website name).

H.J.B

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Many professionals will ask the question – Why do I need to choose keywords for my website/blog or social networking profile? When a visitor lands on your site or other business-related page, they are looking for accurate information relating to their search. It’s frustrating to have to ‘wade’ through large sections of information before finding what you were looking for in the first place.

That’s where keywords come in – a visitor will enter a keyword or phrase, and a list of results will be displayed by the search engine. The user can then navigate to the correct site or profile. It’s therefore essential that you choose the correct keywords – as, in a way, they act as a ’sign’ – pointing visitors in the direction of your website, instead of your competitors’ site. So, when you are writing a page, you should always take a step back and think carefully about the kind of search terms or keywords people would enter to find it on a search engine.

It’s always best to think of too many keywords, rather than too few. Ideally, choose between 3-5 ‘main’ keywords that accurately sum up your business or the products/services that you sell. You can then choose a selection of alternative ’secondary’ words and phrases, to also include in your content. If you are unsure as to where you should start, look on-line for search engine optimization software. There are many open source versions available, allowing you to ‘test’ the effectiveness of a keyword, many also include the facility to check the keywords that your competitors are using, and their success rate.

When choosing your keywords, think about how generic phrases are. For example, if you enter the key phrase ‘web design’ on the Internet, thousands of results will appear. Ideally, you need to narrow down the keywords to be as unique as possible to your site/blog/profile, but still use commonly-used phrases. As an example, if you are a web designer from London ‘Web Designer London’ could be a good option (or even narrow the search down further to a specific area within London). Remember, there’s a lot of competition out there, so it’s a matter of being spotted amongst the crowd – more specific keywords can help your business to stand out on search engines.

It’s not always an easy process, a little research is required, and you may want to get input from your staff. As an idea, why not hold a brain-storming session, and then select the keywords that are most-commonly contributed. Even so, it’s worth bearing in mind that an average search phrase can quite often bring up in excess of 4 million results – and that’s a lot of competition!

As you market your site/blog or profile, use software such as Google Analytics to track site traffic, and find out which keywords are working for you. With time, you will find the perfect combination of keywords and phrases.

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No matter what type of website you have, you can always benefit from a top Google ranking. Getting free, long term traffic from search engines is always good. It can also be a great addition to your paid advertising campaigns.

Still, most people struggle to get to the top of Google simply because they don’t know the formula? On-page optimization is perhaps the most important aspect of SEO, and yet most people get it wrong. There are three important factors to a well-optimized page.

1) Keywords in Header Tags

You must identify the single most important keyword you want the page to rank for. Once you’ve figured that out, you’ll need to use the keyword in titles and subtitles, or header tags. A header tage is generally speaking the H1, H2, and H3 tags in your HTML. You can easily use CSS to format your header tags accordingly.

Pay the most attention to header tags, as they are extremely important. Whenever possible, use your primary keyword in all header tags. You can also use variations of the target keyword for more natural SEO.

2) Keywords in Important Paragraphs

The first and last paragraphs of your article are the most important in terms of SEO. Make sure those paragraphs contain your target keyword. If possible, use the target keyword at the beginning of the paragraph.

The challenge here is to make your paragraphs interesting to human beings, while being highly optimized. You need to learn how to restructure your sentences to include your keyword, while maintaining readability.

3) Anchor Text with Keywords

Google also pays a lot of attention to the links on your page. Make sure you link to internal pages, as well as to external pages. You can use the no-follow tag on external links.

In each link, make sure you put in your target keyword or a variation of the target keyword. Google sees this as a sign that your page is highly related to the target keyword, and will rank you better.

When you’re done with all the three steps above, make sure you also calculate your page’s keyword density. If your keyword density is too high, reduce your keywords or try adding more text to your content.

For this formula to work however, you must choose the right keywords. Try to select keywords that have a few thousands searches a month yet very little competition. You will start seeing great results, and you can always improve the SEO to get even better rankings later.

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With store shelves filled with chemically laden products, it’s becoming increasing difficult to find quality organic skin care products. One time consuming and tedious task requires you to check each of the ingredients for every product you may be considering. Can you imagine how much time this would take every time you go shopping? After all, just because a product claims to be all natural doesn’t necessarily mean that it is. Big name companies who market all natural products many times include chemical preservatives in their “all natural” product lines. By including these chemical preservatives, a product can no longer be truthfully considered to be an all natural organic skin care product.

One method of finding high quality organic skin care products is to check your local holistic, all natural stores. Almost everything you will find in a holistic store is not only all natural, but may also be certified organic as well. This includes a wide variety of organic skin care and hair care products. This, of course, is in reference to traditional brick and mortar neighborhood stores.

Another option is to shop Internet based holistic stores that specialize in a much wider range of all natural products. Some of these include natural supplements, natural skin care and natural hair care products. The Internet has made locating all natural products a snap, as long as you know exactly what you want. The internet can bring storefronts from around the world to your doorstep without ever requiring you to leave the comfort of your own home. Sometimes it takes a bit of searching to weed through all the irrelevant search engine results, but the amount of time spent is well worth it to ensure you end up with truly all natural products. The best part about shopping for organic products on the Internet is that you don’t have to walk up and down isles looking for what you want. Instead, you just enter some keywords into a website’s search field and viola, your products are conveniently displayed right there in front of you.

You can find some of the best and highest quality organic skin care products at craft malls and craft fairs too. There are countless individual and small business craft vendors that take great pride in offering handmade, all organic skin care products. These handmade products usually do not contain harsh chemicals or synthetic preservatives and generally work as well or better than their commercial counterparts. With this in mind, you can have a day of fun out and about at your local craft fair and come away with some great handmade skin care products. Just make sure to always ask about the ingredients that went into making the product to be absolutely certain of what you are buying. Walk away from any vendor that refuses to disclose to you every ingredient used in their products. Without this critical information there’s simply no way for you to know exactly what you are getting.

Another factor to consider when you are attempting to locate the best organic skin care products is the shelf life of that product. True organic skin care products do not contain any chemical preservatives such as alcohol; therefore, they usually have a significantly shorter shelf life than their chemically preserved counterparts. So when ordering these types of products through the Internet, take into account a product’s “born on” date in addition to how long you expect to store them before beginning use. It’s generally best to only purchase enough natural or organic products that can be used immediately. This will ensure you are using natural products that will provide you with the maximum return on your investment. At craft fairs and craft malls, be sure to ask the vendor how long ago the product was made and how long it is expected to remain effective. Only then can you figure out how long you have to use the product before it is past its prime and will no longer be able to provide you with maximum benefits.

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Search Engine Optimization is a long-term investment. Unlike PPC advertising, which can produce results immediately and generate qualified leads within days, SEO often takes months before it moves your website into the desired top search rankings. So, how do you know if you’re on the right track in the meantime? What metrics can you use along the way to determine what’s working, to keep you moving in the right direction, and to course correct as needed? And how can you tie these into your bigger-picture online marketing analytics, to help you make better marketing and budgeting decisions?

Here are the 6 most important measures that will tell you how well you’re doing in the Organic Search Ranking game. These are the tools of the SEO trade, and any SEO consultant should have them at their fingertips. Before you embark on measuring, however, make sure you know what goals you’re trying to reach, and set yourself up to measure the things that will have the greatest impact on your long-term success.

Ranking Reports

Since the main objective of SEO is to improve your website’s search ranking for valuable keywords, the most obvious metric is your ranking. At the simplest level, you can easily track this by typing your keyword into Google each week and watching where your website appears in the list of results – if you’re doing the right things in SEO, you’ll see it inch up over time. If you’re tracking multiple keywords, Google Webmaster Tools allows you to track the top search queries people are using to find your site, and the average position each one achieves in rankings. If you’re looking for broader and deeper metrics, consider some of the more sophisticated ranking tools that measure your all keywords on all search engines, and track progress over time. We use and really like Advanced Web Ranking from Caphyon – it’s easy to set up, easy to use, and has a simple, intuitive interface that shows progress for all your keywords over any time segments – but there are many others as well.

Website Diagnostics

Since your keyword rankings may take time to move up, it’s also important to track and tweak other key measures – starting with basic diagnostics that can tell you if your site is ’search engine friendly.’ Google Webmaster Tools is a terrific tool for diagnosing anything on your website that might trip the search engines and cause them not to see, crawl, or index the pages on your site. And if Google can’t crawl or index your site, searchers will never find it. Any good SEO consultant should know how to read these diagnostics, and know what to do when there’s a problem.

Inbound Link Metrics

Links coming into your site from other sites is arguably the biggest determinant of your search ranking. The quantity, quality, longevity, diversity, and productivity of inbound links are therefore important metrics to track. Often link building efforts – which you can do yourself or hire an SEO consultant to do for you – can take time to bear fruit, so it’s key to track these measures frequently and often so you can follow up with linking sources as necessary. Again, there are numerous paid tools that will help you track and measure incoming links, but also Google (Webmaster Tools) and Yahoo (Yahoo Site Explorer) have great free tools. Other free tools include link popularity checkers from free-webmaster-tools.com and SEOchat, both of which will give you good basic metrics. Our favorite tool (not free) is Open Site Explorer from SEOMoz.

Traffic and Conversion Metrics

Ranking well in Organic search won’t do you any good if people don’t actually click on your search listing and come to your website. Once they come to your site, you want to “convert” them by convincing them to take the next step you’ve designed – whether that’s contacting you, downloading an ebook, making a purchase, or whatever. But how will you know what they’ve done, and what has motivated them to take each step? Google Analytics is a terrific tool for tracking metrics about your website visitors – how many come to your site, what sites they’ve been referred from, how long they stay, what actions they take, which pages they visit, how often they return, and more. It also allows you to set specific goals and track progress towards those goals. A careful tracking of website activity on Google Analytics will allow you measure the effectiveness of website objects as well as your SEO and link-building efforts and tweak them to improve your results.

Local Search Reports

If you are trying to reach a local or regional audience, you’ll be pleased to know Google has recently made significant improvements to its Local Search capabilities and Place Pages, and has a separate reporting capability for local traffic and metrics. The Google Places Dashboard shows traffic metrics from your Place Page and some limited geo-related stats, as well as metrics from a limited set of “offers” you can make on your Place Page.

Social Media Metrics

Social media gets you directly involved and engaged with your customers, and also directs interested followers to your website for more information. It’s important to know how effectively you’re getting your brand established in social media, and also how successful you are at bringing social media traffic into your website to take the next step. There are numerous free tools available for tracking what’s being said in the social media realm – see here for a list of the Top 20 free tools – and you can use them to direct your efforts, either following up on discussions that mention your company, or listening for opportunities to enter the conversation. And Google Analytics will let you see how effectively those discussions are pulling visitors to your website.

Tying it All Together

There are lots of metrics to choose from, so make sure before you start that you’re using the right web analytics tools for the goals you’re trying to reach. Establish your goals upfront, and set up your analytics to track them. Be sure to take baseline measurements when you start so you can measure your progress over time. Measure at meaningful intervals (we measure SEO metrics quarterly since results aren’t immediate), but also spot check along the way. And make sure your SEO and Social Media analytics roll up to your overall marketing goals, and give you the insights you need to make smart decisions for your business.

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If you are using articles to promote your home business, there is a technique you will want to know about.

It’s called word stemming.

The usual ’stemming’ approach is where you add different endings to a word stem (such as sell) to get new words like selling, sellable and seller.

Of special interest to me was a technique I read about in Dylan Loh’s Secret Article Profits. With this method, you can quickly unearth a large selection of related keywords.

WHAT THIS IS NOT

This is not your usual stemming approach where you just add different endings to a word stem.
And it’s not the other popular approach of adding words before or afterwards such as power seller, selling online, eBay selling and how to sell.
This keywords-multiplying technique uses a freely available tool to deliver NATURAL keywords in addition to what you’ll get from the above two techniques. As such it helps you generate the sort of vocabulary (and therefore keywords!) that people use in normal informed discussion about your topic.

That, my friend, is exactly what the search engines want to find in your writing… natural speech, normal word patterns.

In other words, this online service will give you a list of the words and expressions that your ideal prospects are typing into their favorite search engines. Write about those and your articles are precisely what they want. They are your warm market, and Dylan Loh shows how to reach them.

Personally, I can say this meaty (but easy to read) report has given me a lot of great ideas, Dylan’s article marketing blueprint can equip you to provide targeted article content that generates profit for a long time to come. You can read more about Secret Article Profits at http://www.squidoo.com/ArticleCashflow

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The importance of SEO should be known to everyone who has a website, or is planning to establish a website on the Internet. Many online business owners try to optimise their website by seeking help from online tutorials and guides. However, they fail to understand that there are some ethics that needs to be considered during website optimisation. As a newbie, it is very difficult for them to know each rule and regulation due to a lack of knowledge or ignorance, thus the chances of failing in the optimisation process increases. It is essential to opt for a specialised person who can optimise the website in the popular search engines for the competitive keywords. There are many professionals who are experienced in this industry, they know what will make the site appear on the major search engines like Google, MSN and Yahoo amongst others, they also know the secret of pulling the targeted audiences towards a website. So, if you wish to promote your website on the World Wide Web, then you need to look for an SEO consultant or SEO agency.

You can look up a SEO consultant, who can effectively bring your site on the top pages of search engines and even drive more traffic to your site. The SEO should provide you with a website SEO report and a proposal of what they intend to do. The professional will work on website’s on page SEO along with the off page development solutions in order to adhere to SEO standards. These days 80% of SEO is performed offsite using blogs, web directories, article writing & distribution and lately using social media.

A good SEO will also provide you with necessary information about your website’s standing in the search results, in addition to this they should also provide you with ongoing updates on the work they have carried out on your website and should include at least the following information, its position on the search engines and the amount of back links pointing to your site. While the professional will be marketing your website through various channels, you should see a significant increase in natural traffic from search engines and also referrals from social media websites although it impossible to predict how long it will be before results start to show you should expect to start seeing the effects within about 2 months, your budget will have a large impact on time scale, so that’s something to bear in mind.

You need to know that website optimisation is not a one-time process, it should be ongoing for as long as you are doing business on the web. This will help you to expand your reach, improve your sales and increase your overall business profit. Besides that, website optimisation will also enhance your site’s brand awareness, making it popular amongst the consumers.

So, it’s a good idea to hire a search engine optimisation consultant or an agency to achieve the best target sales in the shortest possible time, when you are shopping for the specialist, you need to keep your budget in mind and be realistic and honest with your self, SEO is not always cheap but the outcome n be hugely rewarding.

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